Gender Differences in the Use of Personal Pronouns in Television Advertisements

نویسندگان

چکیده

This research aimed to analyze the use of personal pronouns in male and female shampoo television advertisements. was conducted qualitatively through three steps data analysis, namely: reduction, display, conclusion or verification. The this were utterances transcribed from four advertisements downloaded YouTube. Based on analysis conducted, 50 found both There 12 (24%) while there 38 (76%) results research, it can be concluded that are more frequently used than is line with Lakoff’s theory stating men women different communicating. also consistent previous studies have tend men.
 Keywords: gender, pronouns,

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Gender Differences in Personal Advertisements in Lithuanian Itv Sms

This study examines a popular Lithuanian iTV SMS program, Telejazz, which broadcasts music and personal ads posted by viewers to the program in the form of text messages. The contents of the televised SMS ads are compared with previous research on personal ads in print media. Despite the novelty and the technical constraints of the convergent iTV SMS medium, content analysis of the personal ads...

متن کامل

efl students gender and socioeconomic status: the use of politeness strategies in the first and second languages

within the components of communicative competence, a special emphasis is put on the “rules of politeness,” specifically the politeness strategies (brown and levinson, 1978) that speakers deploy when performing the request speech act. this is because the degree of imposition that making a request places upon one’s interlocutor(s) has been seen to be influenced by several factors among which, as ...

learners’ attitudes toward the effectiveness of mobile-assisted language learning (mall) in vocabulary acquisition in the iranian efl context: the case of word lists, audiobooks and dictionary use

رشد انفجاری تکنولوژی فرصت های آموزشی مهیج و جدیدی را پیش روی فراگیران و آموزش دهندگان گذاشته است. امروزه معلمان برای اینکه در امر آموزش زبان بروز باشند باید روش هایی را اتخاذ نمایند که درآن ها از تکنولوژی جهت کمک در یادگیری زبان دوم و چندم استفاده شده باشد. با در نظر گرفتن تحولاتی که رشته ی آموزش زبان در حال رخ دادن است هم اکنون زمان مناسبی برای ارزشیابی نگرش های موجود نسبت به تکنولوژی های جدید...

15 صفحه اول

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: KnE Social Sciences

سال: 2021

ISSN: ['2518-668X']

DOI: https://doi.org/10.18502/kss.v5i4.8676