Gender Differences in the Use of Personal Pronouns in Television Advertisements
نویسندگان
چکیده
This research aimed to analyze the use of personal pronouns in male and female shampoo television advertisements. was conducted qualitatively through three steps data analysis, namely: reduction, display, conclusion or verification. The this were utterances transcribed from four advertisements downloaded YouTube. Based on analysis conducted, 50 found both There 12 (24%) while there 38 (76%) results research, it can be concluded that are more frequently used than is line with Lakoff’s theory stating men women different communicating. also consistent previous studies have tend men.
 Keywords: gender, pronouns,
منابع مشابه
a corpus-based study of the frequency of personal pronouns in translated and comparable non-translated persian texts
چکیده ندارد.
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ژورنال
عنوان ژورنال: KnE Social Sciences
سال: 2021
ISSN: ['2518-668X']
DOI: https://doi.org/10.18502/kss.v5i4.8676